This is the time when we have the option of hosting our event in person or virtually. With the introduction of virtual events, audiences now have the option of sitting in their own homes and watching the event live. However, it can never replace the essence of in-person events and the atmosphere they carry along with them.
As the title implies, event marketing has become a crucial component for the promotion of your events. Irrespective of whether you are hosting it virtually or in person, with the shift to the digital era, there are many virtual exhibition software programs on the market capable of attracting audiences from all over the world.
This blog will help you understand the fundamentals of event marketing and its diverse categories. In addition to this, we’ll also tell you their significance in the current scenario. This will help you choose the best way to effectively host your event.
Online Event Marketing: Creating Wonders
Event marketing simply refers to running promotional campaigns for your event. Marketing was done mostly physically in the past decade. With the rise of new innovations, marketing is now done while sitting at home and making new connections.
As our heading describes, online event marketing here refers to the promotion of the event on social media channels, the use of experiential marketing to get the audience’s attention, providing real-time feedback, and much more. As per the report by Bizzabo, more than 33 % of event marketers around the world spend around 21% of their event budget on marketing activities. With so much to explore in the field, let’s take a look at different categories of event marketing.
Popular Categories of Event Marketing
- Online Workshops Session
- Entertainment Activities
- Video Conferences
Now. we’ll discuss every category in detail-
Online Workshop Sessions
The main purpose of a workshop is to educate its participants. Moreover, it is quite similar to roundtables and includes industry experts who give their expertise on a specific topic. In addition to this, the expertise becomes more practical with live demonstrations and much more. Workshops are best for event promotion.
Apart from this, you can host these sessions for job fairs, holding networking sessions, VIP experiences, and much more. For this, you can do event marketing by creating registration pages and using the data of the users.
It involves all types of weekly parties, annual celebrations, personal events, and events for some big announcements. Event marketing plays its role here as well. With the help of professional service platforms, ticketing can be done online, landing pages can be made attractive, and much more. The promotion of any service or product becomes very easy if the audience knows its credibility. For this, an event marketing plan must be made with sponsors.
One of the most popular and important categories of event marketing is hosting webinar sessions. From the sponsors’ point of view, these video presentations are good for increasing the audience count, increasing the credibility of the brand, and making the content reach a global audience.
For event marketing purposes, webinars are good for implementing event marketing ideas and fostering healthier communication between the host and the audience. This is a great opportunity for sales and lead generation by stepping into the shoes of the audience and giving them what they want.
Online video conferences are the real-time interaction between two individuals sitting over remote locations. Video conferencing is useful for carrying out routine discussions and private meetings. However, the role of event marketing comes into play when you’re hosting any virtual summit or conference.
Right from the registrations to the selection of any professional service platform, video conferences are very crucial nowadays. With the right type of event marketing plan, you can make the most of this opportunity.
I guess, after knowing these broad categories, the first question that comes to your mind will be: how to promote these events online? Well, a simple answer to that has been given below.
Top 5 Ways To Promote Your Event Online
Here is a list of some of the most popular ways to promote events online.
- Using Content Marketing Strategy
- Email Marketing
- Social Media Platforms
- Customizable Registration Pages
Let’s discuss each of the points in detail –
Using Content Marketing Strategy
Content marketing is one of the most popular and efficient ways of promoting any event online. With the help of website blogs and guest blogs, you can easily gain traffic to your website. In addition to this, the selection of the keywords, the length of the content, as well as current trends, are very important for marketing.
It is one of the best strategies for event marketing that works for any type of event. Most online users have their email addresses registered on the servers. With the ending of invitation emails and follow-up emails to conduct post-event surveys, everything works in favor of the event sponsors. In addition to this, you can also promote your event by designing custom themes and much more.
Social Media Platforms
Social media platforms like Instagram, Facebook, etc. have a large user base around the world. With some powerful hashtags and social media mentions, you can attract a wide range of global audiences. In addition to this, with live stream feeds on Twitter, anyone can promote their content with just a single tweet.
Customizable Registration Pages
Registration pages, or landing pages, are the face of your event. Before the event date, these pages describe the event description and important information for your session. In addition to this, these are good sources of information from the user end, as the audience has to register on the platform.
Try to add a little description to your event page so that the audience knows what they are going to witness during the season.
Online event marketing is one of the best techniques for gaining maximum audience exposure and driving traffic to your website. An event becomes successful when a larger audience registers its presence and generates revenue for the sponsors. In addition to this, try to be very specific with your selection of platforms for hosting your event. Meanwhile, you can test some of my favorite picks such as Zoom, Zoho Meeting, Mixhubb, Livestream, etc.,