Instagram Reach: 9 Ways to Reach More Users in 2023

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Instagram is one of the hottest social media apps, with roughly 2 billion active users in a month and more increasing Instagram users. Instagram has an excessive engagement rate on social media and helps brands/businesses prosper. So, selecting Instagram to develop your brand is the right tactic.

It allows different styles of content that you can post on Instagram. Not only that, Instagram offers many features such as Instagram reels, Instagram stories, Instagram ar filters, and so on. You can even block people on Instagram from seeing your post.

To grow on the platform, you must have followers. For that, you first need to reach the users. And the reach is entirely dependent on the Instagram algorithm.

Factors affecting Instagram reach

The Instagram algorithm decides if the users will see and where the users will see your content. There are many factors that affect the reach on Instagram, and some of those factors are:

1.   Time of posting

Look at what time the Instagram users are online the most. If you post when the users are mostly online, then you will get more reach.

2.   Engagement

You need to engage with the followers. Reply to the comments in your posts. Tag and mention other users. The more you engage, the more you reach.

3.   Engagement speed

The faster you get engagement after posting the content, your post will likely reach users.

4.   New posts

The new and fresh posts will reach more Instagram users than the old posts. Daily new content will more likely reach more users.


9 Ways to reach more Instagram Users in 2022

Increasing your Instagram reach takes effort and time. Below are some points on how to reach more people on Instagram:

1.   Create quality content

Many businesses post the same content over and over again. Posting lots of content surely helps, but your post needs quality content over quantity. Make your content related to your business topics.

Provide valuable information content that most people wouldn’t know about. It creates values, and users will trust your Instagram page. This will also make the users forward your post with their friends and community, which will help reach more users.

2.   Find optimal time to post

After instantly posting the content on Instagram, the number of likes and comments you get is highly important to reach more users. The more engagement you get during the starting round, Instagram will likely rank you higher in the feed.

Analyze at which time the numbers of users are more online, and see which time gets your posts more engagements. And make a time plan to post when your audience is online.

3.   Use IGTV

IGTV, which means Instagram Television, is an important way to increase your brand name and reach more users.

Using IGTV, you can post longer video content to engage your followers. The Instagram algorithm has been pushing for IGTV content and helps your content rank higher than just simple image posts.

4.   Use right Hashtags

Hashtags are the heart of Instagram. There is no growing of your Instagram followers without the use of hashtags. Posts with hashtags reach more users on Instagram than posts without. You can create your own branded hashtags too.

Instagram grants the use of up to 30 hashtags in a single post. But it would be best to ensure these hashtags are relevant to your Instagram niche. Hashtags are generally divided into:

  • General hashtags
  • Trending hashtags
  • Industry-specific hashtags

5.   User-Generated Content(UGC)

UGC is the posts created by your followers or fans. These posts can be images, videos, audio, and so on. Sharing UGC can develop a relationship with your followers, and not only that, but it also helps build your followers.

You can encourage followers to share their experiences or pictures with your product or services. The goal behind UGC is to share the authentic sights of your product.

6.   Engage with your audiences

Insta offers you to run polls, ask questions and mention other users in your Instagram posts. You can mention users while posting stories and reply to your posts’ comments. It helps users build familiarity and trust with your business. To reach more users on Instagram, you need to increase Instagram engagement with your followers.

7.   Use full features of Instagram post formats.

Instagram adds new features for its users to enjoy. You can create and posts:

  • Instagram story.
  • A single image, Instagram carousels, and short videos.
  • Instagram Reels.
  • Live videos.
  • IGTV.
  • Story highlights and others.

Most small businesses focus on only two or three aspects of it. But if you want to maximize the impact and reach more users, you must use all these formats.

8.   Apply Call to Action(CTA)

You can create a CTA post to engage and reach more users. Some examples include: tagging your friend you love the most or people who will buy you iPhone this year.

It creates a fun interaction between users. They will tag each other, and your post can reach new users who don’t know about your Instagram page/brand.

9.   Explore Instagram Advertisement

Instagram helps display your post ads on the feed of people who don’t know your business, which generates more reach. You can use digital marketing to grow your brand and reach more users. 


Instagram is a social media that keeps growing, and the competition also grows with the platform’s growth. And you need to stay ahead of other brands and businesses by understanding the platform.

This article shows you 9 ways to reach more users on Instagram in 2022. Implement these tactics and research other ways to increase the reach.

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abdul waheed
abdul waheed
Abdul Waheed is a seasoned business blogger, specializing in entrepreneurship and small business management. With over 10 years of experience, he offers invaluable insights and practical guidance to aspiring entrepreneurs, helping them navigate the challenges of starting and growing a successful business.