Infographics are impressive pieces of content. They contain loads of information but are easy to understand due to vivid visuals. People love infographics because they help deliver complex information in a digestible manner.
However, creating an infographic is easier said than done. There are many things to consider when making these lengthy, visual graphics. You need to have compelling content to go along with the strong visuals, and you also need to make sure that the audience will like what you’re creating.
Although creating an infographic takes effort, the investment is well worth it. With an infographic, you can gain significant engagement and traffic. It also adds value to your content marketing efforts.
If you’re looking to create an infographic but aren’t sure where to start, we compiled this short list of five things you need to avoid to ensure that you won’t run into hiccups later.
- Complex Imagery
Imagery is a huge part of infographics. Without it, an infographic is just a boring article. We’re not saying that you need a lot of complex images to go along with your content. However, you need some strong visuals to stand out.
If you’re wondering what images to include or how you want to illustrate your data, keep in mind that you don’t want to create something too complex. Even if you have a beautiful infographic, it’s useless if your audience has difficulty understanding it.
- Lack of Research
The biggest mistake you can make when creating an infographic is not doing enough research on the topic. Infographics are famous for their facts, data, and compelling information. If you produce a lackluster infographic without much substance, how is it different from a simple Google search anyone can do?
It’s crucial for your infographic to have valuable information. So, do your research thoroughly and ensure the information you include is credible and valuable for anyone who sees your infographic.
- No Statistics
Statistics and data can add tremendous value to your infographic. Many infographics are based on statistics and data alone. Without data or statistics, your infographic can seem mediocre and pointless.
Of course, data does not necessarily need to be number based. It will be just as valuable if you have any functional studies you’re basing your infographic on. Remember to include the sources you used and credit the authors accordingly to avoid any issues later.
- Not Understanding Your Audience
Creating an infographic based on what you like and not what your audience might like might not garner the attention you expected. So, before making your infographic, ensure you know what your audience is interested in and what they want to see.
In the end, the people sharing your infographic will be your audience. So, you want to ensure they’ll like what you put out there. You can do market and keyword research to find out what’s currently in demand. This will help you identify what’s popular, what people are searching for, and what kinds of content are performing well.
- Infinite Length
Lastly, a mistake you don’t want to make is making an infographic that never ends. Although some infographics seem endless but have become popular, they’re not that common. A lengthy infographic might seem attractive, but it can cause readers to become bored.
Other than that, it can defeat the purpose of an infographic, which is to provide digestible information. When you have a never-ending infographic, the reader may feel overwhelmed with the amount of data.
Making an infographic isn’t easy, and you’re bound to face challenges. Now that you have a rough idea of what mistakes you want to avoid, it will make creating an infographic much easier. We hope this article will help you in your journey of creating infographics, and we wish you luck!