In today’s digital era, explainer videos are the most effective way to get your message about your brand to your audience with eye-catching visuals and concise explanations.
Apart from being in the form of images and text, videos are becoming more illustrative and simple in media campaigns. You can find explainer videos on social media such as YouTube, Facebook, Instagram, TikTok, Twitter, and so on.
Promotional videos are vital for marketing your brand. Therefore, most companies are increasingly determined to prioritize the quality of brand promotional videos. But watch out, don’t get caught up in making mistakes when promoting your explainer videos.
It is important to remember because a bad-quality explainer video can make people unsympathetic to your brand and leave a bad impression. Less impressive videos will also waste money and will not affect your ROI figures.
So, what are the four mistakes to avoid when promoting an explainer video?
1. Don’t Make The Video Excessively Lengthy.
If your explainer video’s duration is too long, the message you’re trying to get across will likely be lost along the way. It can also make your audiences lose interest in continuing to watch your video.
The length of the video plays a vital role in video marketing because it determines whether your audience will stay to continue watching or skip your videos.
So, the human attention span becomes an essential benchmark in producing a successful explainer video. According to surveys, videos longer than 2 minutes can potentially lose viewer engagement with your video.
That’s why try to focus on the primary purpose of your explainer video. Ensure your promotional video is short, simple, and easy to digest. The best promotional videos are the ones that manage to maintain focus and convey details effectively.
2. Don’t Forget About Your Target Audiences.
When promoting your explainer videos, you must consistently provide solutions to your audience’s problems.
If you focus too much on explaining your product or service, your potential customers may leave before your video is even finished. Most consumers look for engaging and insightful videos to solve their problems.
Therefore, focus on your target audience and create the right strategy for your explainer video by providing suitable materials and concepts for your target audience. Make your product or service the solution they’ve been looking for.
3. Ignoring The Value Of a Good Script
Scripts are the most crucial element in creating high-quality videos. It is the first step when producing videos. An effective video script can convey messages in a professional, easy-to-understand, informative way.
Lastly, don’t forget to include a call to action at the end of your video script. An excellent promotional video without a call to action is useless. A CTA can be a verbal message for your audience to buy your product or visit your catalog on your website or marketplace.
That way, you won’t lose out on potential buyers. Even those already interested in your videos don’t lose track of where to get your products. So, a good script can attract wider audiences, build brand awareness and increase conversion sales.
4. Neglecting the Video’s Quality
You need to pay attention to not just the concept and design of the video, but also the quality of your video plays a crucial role in the success of your campaign. The lousy quality of animation will give a wrong impression of your brand.
Poor quality videos include watermarks, unclear images, a faint sound, and so on, which can be why viewers indirectly avoid your product. It reduces the professional look of your video marketing.
Thus, if you want to make high-quality explainer videos with an affordable budget, there’s nothing wrong with looking for an explainer video company for your products. When done correctly, your explainer video can bring new leads and increase brand awareness.
When you want to produce good-quality explainer videos and your campaigns run smoothly, you need to develop the right marketing strategy and avoid mistakes when creating your explainer videos. It is essential to achieve the success of your business campaign.
There are four mistakes that you should avoid, as I mentioned above. That way, you can quickly bring in leads and increase conversion sales. It allows your business to compete in today’s digital world.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]